Straight Talk: 11 Facts To Know Before You Sign Up

Straight Talk is a prepaid cell phone carrier that is owned by Verizon.

It is known as a flanker carrier.

A flanker carrier is a cell phone carrier that is owned by a larger carrier to target a different market segment.

Flanker carriers usually have their own brand image and reputation, different marketing and pricing strategies, and unique features tailored towards their specific market segment.

Straight Talk is targeting a market segment that is more price conscious, which is why it offers cell phone plans at cheaper rates than Verizon.

Verizon is okay with offering access to their network at cheaper prices through Straight Talk because both Straight Talk and Verizon develop their own brand image and reputation.

People often perceive Verizon as being more premium and Straight Talk as being more value-oriented.

Instead of competing directly against Verizon, Straight Talk is really competing against the other prepaid carriers that are also offering value-oriented cell phone plans.

Going with a prepaid cell phone carrier such as Straight Talk can be an excellent way to save money on your cell phone bill while still getting the same coverage as a big carrier.