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Visible is a prepaid cell phone carrier owned and operated by Verizon. It is sold separately from Verizon and managed entirely online or in-app, with no physical stores. Visible's plans start at $25 per month with unlimited talk, text, data, and even unlimited hotspot data.
Visible's simplicity is its strength. It has only three plans (good, better, and best), includes all taxes and fees in its prices, and gives you Verizon coverage without paying Verizon's postpaid prices.
Visible is a good fit if you want a straightforward unlimited plan and feel comfortable handing everything digitally.
If you want to understand how a brand can charge less for the same towers, check out my article on how some cell phone plans can cost so much less than others.
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All of Back Market's unlocked phones come with a 1-year warranty, 30-day free returns, and will work with any carrier.
Visible is a prepaid brand owned by Verizon that runs on the Verizon network. It is an all-digital carrier with no physical stores, offering unlimited talk, text, and data plans starting at $25 per month.
Verizon owns Visible outright, operating it as a wholly owned subsidiary (Visible Service LLC) within its Verizon Value group, which also includes brands like Total Wireless and Straight Talk. It is run as a separate prepaid brand rather than folded into Verizon's main service.
Visible was launched by Verizon on May 10, 2018, as an all-digital, invite-only service. It was rebranded as Visible by Verizon in 2022 and has been part of the Verizon Value organization since.
Visible uses the Verizon network for coverage, including Verizon's 4G LTE and 5G. Because Verizon owns Visible, the two share the same towers, though Verizon's own postpaid customers and Visible's higher-tier plan can get higher data priority during congestion.
Visible's coverage matches Verizon's nationwide footprint, which is one of the largest in the country. How well it works for you depends on Verizon's signal in your specific area, so check the Verizon coverage map for your address before switching.
Visible supports a solid set of features:
Visible supports both international calling and international data roaming. It includes calling and roaming features that let you stay connected to and from other countries, with specifics depending on your plan. Check Visible's international details for the current list of included countries and any limits before you travel.
Visible includes a mobile hotspot feature on its phone plans, which lets a phone share its data with other devices. It does not offer plans for dedicated standalone hotspot or MiFi devices.
No. Visible does not offer plans for tablets.
Visible supports a limited set of smartwatches. It offers plans for the Apple Watch and the Google Pixel Watch, but does not support other smartwatch brands.
Visible's unlock terms changed in early 2026, and they apply only to phones bought from Visible.
Phones activated on or after January 20, 2026 are unlocked by request after 365 days of paid, active service.
Visible is support-by-chat, with live chat available 24/7 on its website. You can also reach the team by messaging @visiblecare on X (formerly Twitter) or through Facebook Messenger. As an all-digital carrier, Visible does not offer traditional phone support.
Visible works with unlocked phones compatible with Verizon's bands, including recent iPhone and Android models. You can bring your own compatible device or buy one from Visible, then activate with a physical SIM or eSIM.